Blogging - part of the defero strategy

Blogging is one of the easiest ways to reach a huge audience. Current estimates are that about 96.6 million internet users read blogs! With numbers like that, it is imperative that defero create a corporate blog to not only reach out to prospective clients but also to showcase their blog design capabilities and the power of blogging.

Here is our proposed design for defero's corporate blog. As with the website, we have created a clean, uncluttered look for the blog.

Because so many people will be viewing defero's blog, it is crucial that defero make a commitment to keeping the blog up-to-date. Nothing will turn your customers away more than a stale blog posting. We recommend that defero designate an employee to manage the blog and ensure that it is frequently updated with current, interesting information.

An integral part of our strategy for defero's blog is also providing an RSS feed and an option to follow the blog on Twitter. This not only allows clients to be notified when the blog has been updated, but it shows that defero understands the social media impact a blog can have both for themselves and their clients.

• A blog positions defero as a social media expert so that both clients and other social media companies will turn to defero's blog to read about the latest social media innovations.


• A blog encourages strong relationships between defero and its clients and shows clients how to build stronger relationships with their own customers.


• A blog develops a media-based relationship where people come to the defero site to see what's new.


• A blog allows defero to test new ideas by posting them in the blog and reviewing the comments and discussions generated.

For more information on why defero should have a corporate blog, we recommend this video.