Videos - keeping defero relevant

YouTube, the largest video source on the web, has proven the effectiveness and broad appeal of video as a social media tool. In March of 2008, about 78.3 million videos were uploaded to YouTube in that month alone, and current estimates cite over 150,000 videos being uploaded per day. These videos reach millions of people, and some have taken on an almost viral life, spreading over the internet like wildfire.

We at Collins Media Consultants feel that it is imperative for defero to have a strong video presence at their initial corporate launch in 2010. We will therefore create several videos to be available upon defero's launch, with one video being prereleased to generate interest in advance of the launch.

The prelaunch video should generate excitement about the power of social media and should emphasize how defero's team members are poised to implement cutting edge social media innovations for their clients.

Other video topics can include:

• A marketing video to build defero's brand recognition; i.e. frequent use of the defero logo with samples of social media projects.


• A press-release style video announcing defero's launch, including images of team members, images of defero logo and website, and some text-based images.


• A showcase video where defero team members talk about social media innovations, again using images of the defero logo combined with displays of social media innovations. This type of video will help position defero as an industry leader.

Here is a video describing the "social media revolution." It is an excellent example of how powerful a simple video can be in conveying a desired message.