Utilizing Social Media - A Proposal for defero

We are excited that you have chosen Collins Media Consultants to develop a strategy for launching your new social media company, defero. With your experience in traditional media and your knowledge of Web 2.0, you are poised to make the critical transition from traditional media to the exciting new realm of social media. As you yourselves say in your mission statement, "If you don't help define yourself with compelling content, others will do it for you."

As you well know, social media is revolutionizing the ways information and knowledge are disseminated. According to Wikipedia, social media delivers the following benefits:

• Reach - you will have access to a global audience.


• Accessibility - anyone can interact using social media tools with little or no investment.


• Usability - your users will not require any special skills.


• Recency - you can deliver information quickly and efficiently.


• Permanence - you can instantaneously update your/your client's message.

The most important thing to remember about social media is that it is still evolving, and defero must be ready to evolve along with it. In order to be successful, we have developed a multi-faceted approach: we will develop a presence for defero in each of the main social media venues and see what works and what doesn't.

With that in mind, Collins Media Consultants proposes the creation of all the following for defero's launch in 2010:

• Website dedicated to highlighting the services provided by defero


• Blog where defero employees can communicate with their customers, both existing and potential


• Podcasts about the benefits of social media and about defero's successes


• Wiki to provide a central location for experiences and knowledge gained through defero's engagements with clients, thereby establishing defero as an industry expert


• Videos to display defero's expertise and innovations in social media

The posts in this blog discuss each of the deliverables listed above in more detail. Each of these deliverables will be developed by Collins Media Consultants for defero for its 2010 launch.

It is important to remember that social media, by its very nature, presents legal issues regarding proprietary information, miscommunication, and misinterpretation. The deliverables we create for defero will all be reviewed by our legal department to ensure that appropriate disclaimers and copyright notices are in place. It is strongly recommended that defero hire legal consultants as they move forward with their own business to ensure compliance with all laws regarding distribution of information.