Thursday, December 10, 2009

Overview - Social Media Strategy for defero

Welcome to the Collins Media Consultants blog, created as a proposal for the launch of defero in 2010. This page provides access to each portion of our proposed social media strategy, which can also be accessed from the Blog Archive section of this page.



As you can see, we have developed a clean and simple logo for defero. The simple, sans serif font implies communication, particularly computer-based, and the red arcs over the "o" are reminiscent of the RSS feed symbol, implying transmission of information. This logo will be used prominently throughout defero's social media strategy.


Each deliverable in our proposed strategy for defero is presented in an individual posting in this blog. Please begin by reviewing the following post: Utilizing Social Media. This posting provides an overview of the strategy Collins Media Consultants has developed for defero's launch.


The Website post provides a mock-up of Collins Media Consultants' vision for defero's website.


The Blogging post describes the proposed design for defero's corporate blog.


The Podcasts post discusses plans for developing several key podcasts to be available at defero's launch, along with subscription capability for users to follow the podcasts.


The Videos page identifies topics for defero videos, including one to be released prior to defero's launch, to generate excitement and interest in defero.


The Wikis page explains the importance of wikis and how defero can use them to position themselves as leaders in the social media industry.


We look forward to speaking with you regarding our proposed strategy. Our team is standing by to help prepare defero for its launch and to position defero as a powerhouse in social media consulting.


Regina Collins


CEO, Collins Media Consultants

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