A podcast is like a television or radio program that your viewers can watch wherever and whenever they want. The defero team should take advantage of the opportunities afforded by podcasts to reach out to existing and prospective clients as well as others in the social media industry. Just like in blogging, defero can use podcasting to establish itself as an industry leader by producing informative, effective podcasts. Once defero's clients see the power of podcasts, they will be sure to ask defero to include podcasting in any strategy defero develops for them.
To that end, Collins Media Consultants will work with defero to create several informative podcasts (including video) for defero to present to clients on the website. Additionally, using RSS capability, we will include a Subscribe option to ensure that users can subscribe to defero's podcasts so that they can receive updated content whenever it becomes available. The illustration at right shows a possible design for the defero podcast channel.
Podcast topics will include:
- Informative interviews with key defero team members.
- Message from the defero CEO about the evolution of social media and defero's place in that evolution.
- Detailed podcast about how social media can help defero's clients position themselves in the marketplace.
Other topics for podcasts may include day-in-the-life stories from defero team members, overviews of client projects combined with client interviews, social media product reviews and user advice, and descriptions of cutting edge social media innovations.
Watch this brief video to hear what other experts say about the benefits of corporate podcasting.
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