Wikis - building defero's knowledge base

Although not as flashy as other forms of social media, wikis can be an integral component in a company's social media strategy. A wiki can be used internally to coordinate projects, to collaborate, and to collect and share knowledge between employees. A wiki created for public viewing can collect and share non-proprietary knowledge, can discuss industry trends and innovations, can publicize upcoming industry events, and generally raise awareness of not only the wiki's topic but the company building and maintaining the wiki.

As part of defero's initial launch, we propose the creation of a social media wiki to be shared publicly with defero's current and prospective clients. The wiki will be another method for defero to display their expertise in the area of social media, and by publicizing the wiki, defero can enhance their image as an industry leader by becoming the "go-to" place for anyone interested in social media knowledge.

The illustration below shows our proposed wiki design for defero. Content will be provided by defero team members but should focus on specific topics in the realm of social media.

To see how many small businesses use wikis to simplify tasks and streamline projects, we suggest you watch this video.