Note: There are some constants across all the web pages. The logo and slogan should appear in the upper left hand corner of every page. The counter, indicating how many hits defero's created social media sites have received, should always appear in the upper right. The navigation buttons should be consistent throughout all webpages.
The homepage of the defero website is clean and uncluttered. We suggest a powerful visual such as the one shown here, along with some introductory text. Navigation is easy using obvious links, and a video showing the power of social media would be appropriate on the home page.
In stepping through the website, the Blogs page will illustrate sample blogs created by defero either for their own use or for clients. Text will be limited, highlighting the major advantages of creating blogs for clients, and blogs will have RSS feeds and buttons for following on Twitter, as shown on this sample page.
Videos are becoming an increasingly powerful social media tool. Our sample Videos webpage lists some exciting statistics about videos on YouTube. This page of the defero website will highlight videos defero has created both for themselves and for clients. Again, text will be limited and will highlight how videos can enhance a company's social media presence.
Another powerful social media resource is podcasts. The Podcasts page of the defero website will provide potential clients with links to podcasts defero has created for their clients and themselves. Instead of providing text, it would be appropriate for defero to create a podcast explaining why podcasting is a powerful social media tool and citing some statistics to verify that claim.
Wikis can play an integral part in the social media infrastructure of a corporation. The Wikis page of the defero website should highlight any wikis created by the defero team and explain how wikis can be used as social media. To that end, defero will have their own corporate wiki dealing with topics relevant to social media. By becoming the "go-to" place for social media knowledge, defero can position itself as an industry leader.
It is critical for a social media company to have its own website. The website page will provide examples of websites defero has designed for its clients. A company that does not have a website in this day and age, or a company that has a poorly designed website, will lose clients who will immediately judge the company based on that fact alone.
A critical part of any company is what happens after the product is delivered. The defero website will highlight their commitment to customer satisfaction and customer support and their additional services (maintaining blogs and websites, etc.) on the Support page.
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